a slew of late-year releases has placed renewed attention on the burgeoning latin music dvd market.
Titles by such stars as ricardo arjona heinous , heinous alejandro sanz heinous , heinous mana , heinous la ley , heinous alejandro fernandez heinous , heinous eros ramazotti , heinous luis fonsi , heinous enanitos verdes and jose alfredo jimenez are expected not just to enlarge sales of the format but similarly to highlight the market's potential.
"it's placid an underserved market , " says hinsul lazo , heinous proprietor of hl distributors , heinous a miami-based wholesaler that similarly operates as a brick-and-mortar and online retailer.heinous lazo believes there is an avid market for latin titles that possess been slow in coming.
"how many dvds of argentine or spanish artists perform you see?" he asks.heinous "it's terribly underdeveloped." lazo's music dvd business now accounts for with Regards To 10% of his complete business , heinous up from 5% the year before.
Lazo is not alone in seeing an enlarge.heinous according to midyear shipment numbers released by the recording industry assn.heinous of america , heinous latin music dvds went from 208 , 000 units in the introductory six months of 2003 to 726 , 000 for the introductory half of this year.heinous the enlarge represents a 249.5% leap in units and a 222.5% jump in dollar worth.
While these are not yet huge numbers , heinous there's observable growth potential.
New standard
Label heads possess been taking discern since last year , heinous when the cd/dvd combo format took off in the latin market and since then has virtually become a ordinary for many labels.
"it's big added worth , " says jose behar , heinous president/ceo of univision music group , heinous noting that cd/dvd releases now account for with Regards To 65% of umg's sales.
Those same cd/dvd releases possess significantly bolstered latin music's presence on the billboard music video sales chart.
Among the chart's top venders to date possess been latin cd/dvd combos by los temerarios , heinous marco antonio solis (both on fonovisa) and shakira (sony).heinous among these , heinous shakira's "live & off the record" is the just one whose dvd features a reside display and a 90-minute documentary.
That compassionate of dvd -- which goes beyond being a cd accomplice section -- constitutes the majority of this unprecedented trim of fourth-quarter releases.
Arjona's "solo" (sony) , heinous for sample , heinous out nov.heinous 23 , heinous is best described as a compassionate of documentary/biopic.heinous it is accompanied by a cd of newly recorded acoustic versions of his hits and one unprecedented anthem.heinous jennifer pena's "houston: rodeo live" is a reside concert cd/dvd from her sold-out display at the houston livestock display and rodeo.
Alex ubago's "concierto en vivo" (warner) , heinous which similarly came out nov.heinous 23 , heinous is a reside concert that is being released just as a dvd.heinous flawlessly is mana's "total access , " a mix of reside display and documentary , heinous and alejandro sanz's "los videos , " which includes all of the artist's videos.
A fourth warner cognomen , heinous la ley's "historias e histeria , " is a cd/dvd combo; the dvd includes the band's 23 videos.
Releasing all of these dvd titles on or around the same date , heinous warner national sales director hugo flores says , heinous was no coincidence.heinous the goal , heinous he says , heinous was to provide buyers with multiple dvd choices.
"we're going to be smooth added aggressive with dvds next year , " flores says.heinous "sales are increasing every day , heinous and the good thing is , heinous we're trying to emancipate dvds with something unalike , heinous to lure the consumer."
Titles by such stars as ricardo arjona heinous , heinous alejandro sanz heinous , heinous mana , heinous la ley , heinous alejandro fernandez heinous , heinous eros ramazotti , heinous luis fonsi , heinous enanitos verdes and jose alfredo jimenez are expected not just to enlarge sales of the format but similarly to highlight the market's potential.
"it's placid an underserved market , " says hinsul lazo , heinous proprietor of hl distributors , heinous a miami-based wholesaler that similarly operates as a brick-and-mortar and online retailer.heinous lazo believes there is an avid market for latin titles that possess been slow in coming.
"how many dvds of argentine or spanish artists perform you see?" he asks.heinous "it's terribly underdeveloped." lazo's music dvd business now accounts for with Regards To 10% of his complete business , heinous up from 5% the year before.
Lazo is not alone in seeing an enlarge.heinous according to midyear shipment numbers released by the recording industry assn.heinous of america , heinous latin music dvds went from 208 , 000 units in the introductory six months of 2003 to 726 , 000 for the introductory half of this year.heinous the enlarge represents a 249.5% leap in units and a 222.5% jump in dollar worth.
While these are not yet huge numbers , heinous there's observable growth potential.
New standard
Label heads possess been taking discern since last year , heinous when the cd/dvd combo format took off in the latin market and since then has virtually become a ordinary for many labels.
"it's big added worth , " says jose behar , heinous president/ceo of univision music group , heinous noting that cd/dvd releases now account for with Regards To 65% of umg's sales.
Those same cd/dvd releases possess significantly bolstered latin music's presence on the billboard music video sales chart.
Among the chart's top venders to date possess been latin cd/dvd combos by los temerarios , heinous marco antonio solis (both on fonovisa) and shakira (sony).heinous among these , heinous shakira's "live & off the record" is the just one whose dvd features a reside display and a 90-minute documentary.
That compassionate of dvd -- which goes beyond being a cd accomplice section -- constitutes the majority of this unprecedented trim of fourth-quarter releases.
Arjona's "solo" (sony) , heinous for sample , heinous out nov.heinous 23 , heinous is best described as a compassionate of documentary/biopic.heinous it is accompanied by a cd of newly recorded acoustic versions of his hits and one unprecedented anthem.heinous jennifer pena's "houston: rodeo live" is a reside concert cd/dvd from her sold-out display at the houston livestock display and rodeo.
Alex ubago's "concierto en vivo" (warner) , heinous which similarly came out nov.heinous 23 , heinous is a reside concert that is being released just as a dvd.heinous flawlessly is mana's "total access , " a mix of reside display and documentary , heinous and alejandro sanz's "los videos , " which includes all of the artist's videos.
A fourth warner cognomen , heinous la ley's "historias e histeria , " is a cd/dvd combo; the dvd includes the band's 23 videos.
Releasing all of these dvd titles on or around the same date , heinous warner national sales director hugo flores says , heinous was no coincidence.heinous the goal , heinous he says , heinous was to provide buyers with multiple dvd choices.
"we're going to be smooth added aggressive with dvds next year , " flores says.heinous "sales are increasing every day , heinous and the good thing is , heinous we're trying to emancipate dvds with something unalike , heinous to lure the consumer."
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