article : Eagles, Weezer, Aguilera To Launch 24-Hour Online Radio Shows

Clear Access Radio and Front Line Management are creating artisan claimed acquaintance (a.p.e.) radio, a stand-alone aggregation that will acquiesce musicians to aftermath their own online radio shows, Billboard can alone reveal. The channels will run 24 hours a day and comedy songs called by the artist, interviews and commentary. The affairs will barrage in July with the Eagles, Christina Aguilera and Weezer.

At a time back artists are attractive for means to coin added access with fans, Front Line and Clear Access will use ad-supported a.p.e. radio to bazaar albums and tours by alms admirers absolute agreeable as able-bodied as an central attending into the agreeable aftertaste of their admired artists. "We feel that the old archetypal of aggravating to get radio airplay and some video comedy is broken," says Front Line founder/CEO Irving Azoff, who additionally serves as CEO of Ticketmaster Entertainment and administrator of a.p.e. "We were attractive for a seven-days-a-week, 24-hour artisan online venture, and the radio access seems to accomplish absolute sense."

The a.p.e. radio channels, which will additionally be accessible to acts not represented by Front Line acts, can be heard on Clear Channel's bounded radio base Web sites, through the company's iheartradio iPhone and BlackBerry application, and widgets placed on the artists' Web sites. "We appetite artists to host the channels, acquaint belief and about-face fresh admirers on to fresh music," says Evan Harrison, admiral of Clear Channel's agenda analysis and CEO of a.p.e. radio. "It's absolutely a altered approach, and we capital to accord the artisan the foundation and basement to let them do their thing."

In contempo weeks, Clear Access programmers went into a flat with Aguilera for a three-hour affair during which the accompanist discussed motherhood, appearance and music. Aguilera's playlist will affection songs from Santigold, Black Sabbath and Etta James, Harrison says. "I am so aflame to be one of the aboriginal artists on a.p.e.," Aguilera says in a account provided to Billboard. "Fans consistently address to ask me what I like and accept to, which makes this such a abundant befalling for me to allotment my agreeable inspirations with them. My access is activity to be a appropriate abode for my admirers to acquisition out about my fresh music, accessible tours and lots of added account and aboriginal content. It's activity to be fun."

Each online access will affection about 1,000 songs, additional belief and comments from the host. The channels will be adapted account with fresh music and content.

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"When you allocution about an Eagles-hosted radio channel, best bodies would accept they're activity to apprehend Eagles music all the time," Harrison says. "The accuracy is, you'll apprehend an Eagles song every hour or so, with a news about it. But what's absolutely agitative is that Joe Walsh will allure his accompany to advice participate, allocution about antibacterial a auberge allowance or acquaint a added claimed acumen about area he was during the Kent State shooting."

Azoff credibility out that Clear Access can ability added than 22 actor online users per ages through its agenda platforms. "Our job as managers, and allotment of the account we action to artists, is bigger administration channels that cipher abroad can get them," he says. "And bringing Clear Access in as the accomplice actuality is the big play." An artist's access additionally "becomes an access point off of which you can go to the artist's Web armpit and shop for tickets, merch . . . and hopefully appoint them in some affectionate of amusing networking," he says.

Clear Access affairs to use its on-air DJs to advance radio admirers to the a.p.e. channels. "It's actual accustomed for our programmers and on-air aptitude to acquaint our listeners, ‘Hey, I'm sitting actuality with Christina Aguilera,' and again to allocution about the actuality that she's hosting her own access that lives on their Web site," Harrison says.

In accession to programming the channels, artists will allotment in the profits they accomplish from ads. "Is it activity to accomplish a lot of money? No. It's added of a business tool," Azoff says. "But what is recorded music? It's mostly a business tool, right?"

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